In this episode of Field Advisor, Kelsey sits down with Wisconsin-based crop consultant Kyle Stull of Stull Agronomy to discuss how today’s marketing environment is influencing on-farm decision making and return on investment.

With constant exposure to new products, free trials and influencer recommendations, how can growers separate what truly pays from what is simply popular? Kelsey and Kyle explore how marketing and accessibility can shape adoption and offer practical ways to test new practices without putting the whole farm plan at risk.

They also touch on current drought conditions in the Midwest, expectations for 2026 corn and soybean acres, and the growing role of artificial intelligence in crop consulting.