Ever wonder why Amazon can ship you a $2 toothbrush for free while your e-commerce business bleeds money on shipping? In this episode, we're ripping open the box on free shipping's dirty secrets. From psychological warfare to profit-killing pitfalls, we'll show you how to turn the 'free shipping trap' into your secret weapon. Get ready for mind-blowing stats, real-world horror stories, and actionable strategies that will transform your shipping game.