Consumers and retail associates who participated in the 16th Annual Global Shopper Study hope it will, and top AI engineers think it will. Find out how we may all come to lean on this type of AI in stores sooner than later by tuning into this conversation between Zebra's EMEA Retail Industry Leader, Mark Thomson, and Zebra's Senior Director of AI and Advanced Technologies, Stuart Hubbard. Then check out this blog post in which Mark details where he and others are already seeing big gen AI opportunities for both associates and shoppers.