Podcast created by: Samantha Calinski and Joshua Caban

Are you one of the many to receive a gift you were unsatisfied with? The concern with gift giving is the chance of preference mismatch. Thus, there is a possibility that the gift will not match the preferences of the recipient. So, is it better if we just give cold cash? In this podcast, we discover how gift giving could lead to inefficiency. Furthermore, suggestions to reverse this cycle are offered. Gift certificates, guilty pleasure gifts, and cold cash are solutions to the inefficiencies of gift giving. Also, the giver’s relationship to the recipient is researched to impact the gift value. Therefore, don’t give your significant other cash for their birthday. The closer the bond to the recipient, the greater the value for the gift. Overall, holiday spending can be effective if the buyer does research beforehand and learns the recipient's preferences.