The ticket size dilemma: low ticket vs high ticket. Which one is best for your business? They both work fantastically, BUT, if we want to keep complexity at a minimum in our business, I found a way to think about pricing and business model. There's something called "proximity offers" that I recently discovered that has the power of keeping your business insanely simple while taking advantage of multiple price tags. This principle can be applied to coaching and online businesses in general.

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