Work is Weird Now

Is HR Fit for Purpose? with Abigail Wilmore


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This episode welcomes Abigail Wilmore, HR leader, consultant, and founder of People Flow, a global community supporting HR professionals navigating today’s most complex people challenges. With more than 25 years of experience across luxury, fashion, and beauty, Abigail has helped shape human-centred cultures at brands including Gucci, Stella McCartney, and Tom Ford Fashion.

We explore why HR is still battling a reputation problem, the shift from blanket policies to personalised employee experience, and what happens when HR starts thinking like marketers — telling stories, shaping culture, and building brands people want to work for.

Abigail shares the top challenges facing HR today, including proving strategic value, redefining culture in a hybrid world, and understanding where AI fits without losing the human touch. She also reveals common organisational red flags and what skills HR leaders will need next to help people thrive through constant change.

👉 A must-listen for HR, People & Culture leaders, founders, and anyone interested in building workplaces where humans can do their best work.

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Work is Weird NowBy Danielle Emery