Cover your Hydroflask's ears!! In this episode, Lisa, CB, and Whitney break down the history of the emotional support water bottle craze (think: Stanley cups), and question EVERYTHING. Do you really need to drink 8 cups of water a day or is hydration anxiety the product of a big fat marketing campaign?!?

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NO PROMO is hosted by Lisa Kribs, CB Brown & Whitney Young
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TGW Studio is a women- & queer-owned marketing agency based in NY.