Apart from the revenue generation, the bigger question remains — are these online test preparation startups actually more effective than their predecessors?

Growing Marketing Budgets Of Online Test Preparation StartupsSimilar to the revenue, the advertising and promotional expenses of online test preparation startups have also witnessed exponential surge over the years.

Between 2018 and 2019, BYJU’s ad spends surged 2.3x from $28.9 Mn to $65 Mn (2019).

Unlike online test prep startups, traditional coaching centres are relatively more thrifty on their ad spending in recent years.

Clearly, online test prep does not improve comprehension and reading skills as claimed by many. | To read full story, visit https://startuparound.com/read/1582902006.4028583/Is-India’s-Huge-Online-Test-Prep-Market-Creating-Coaching-Classes-2.0??ref=audio_experience