When hearing a popular influencer use the term 'top seller' in reference to a company they were working with, it suddenly dawned on Katie - are influencers the next MLM girlies?! With brands getting more organised in their approach to influencer marketing, and 'influencing' itself getting so saturated with everyone becoming some form of content creator, is the industry organically becoming pyramid shaped? Question is, who's at the top and is this shift conscious?

Hosted on Acast. See acast.com/privacy for more information.