GMan tells Coach J that he would’ve FIRED him if he knew about this…Coach J confesses something to GMan that would have forced GMan to FIRE Coach J as an advisor – Listen and find out! In this episode Coach J and GMan talk about the power of price compared to customer experience.  Do customer’s forgive you more if the price is discounted? Is your competitor’s 1976 alignment rack priced at 35% cheaper than your NEW technologically enhanced alignment service, the same quality?  All these things are discussed in this shocking episode.