IS IT ALWAYS A BAD THING WHEN PEOPLE UNSUBSCRIBE FROM YOUR EMAIL LIST?

Tips on what to do when people unsubscribe from your email list with Doug Morneau

What do unsubscribes mean, when should you be concerned, and does it really matter?

Go have a look at your email list and just take a look and see what your stats and your numbers are.

I would prefer that people unsubscribe, rather than ignore my email or just push it into the spam folder.

The reality is unsubscriptions and people unsubscribing is not a bad thing. So I'm not suggesting in any way that you and I set out to increase our unsubscribe rates, but I'm just suggesting that we look at the metrics a little bit differently.

So most of us have bought into this lie that we need to fit in, and when this is exactly the opposite of what we need to do.

If you don't wanna give me your feedback, just hit the unsubscribe button, move along, and find someplace that you feel comfortable.

Look at people that are unsubscribing from your list as if they're not your tribe

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

IS IT ALWAYS A BAD THING WHEN PEOPLE UNSUBSCRIBE FROM YOUR EMAIL LIST?

[just click to tweet]

IS IT ALWAYS A BAD THING WHEN PEOPLE UNSUBSCRIBE FROM YOUR EMAIL LIST?

I would prefer that people unsubscribe, rather than ignore my email

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Doug: Well, welcome back, listeners, to another episode of Real Marketing, Real Fast. Today's solo episode's gonna be all about unsubscribe rates from your email list. So what do they mean, when should you be concerned, and does it really matter?

So thanks for joining me today, we're gonna talk about unsubscribing and how my mind has been changed or my view of the stats around unsubscribes has shifted to a "Hey, thank you for unsubscribing."

Now this may sound weird, but in this episode, I'm gonna unpack this a little bit and I just suggest that you open your mind and then after you've had a chance to listen to the episode and digest it, go have a look at your email list and just take a look and see what your stats and your numbers are.

Seems today everywhere we go online, that, you know, I'm sure you'd agree, that we're bombarded with advertising and marketing messages. As email marketers, we're not exempt from adding to this plethora of marketing messages that all of us see as consumers.

However, email marketers share the same fate that many other online marketing and media channels do too. When your email is sent and is ignored, it is not opened or it remains in the spam folder, email clients like Google take notice. So the new currency of the day in terms of social and as well as email is attention. Attention and engagement.

So if you can't get somebody's attention and you can't get them to engage with you, you're gonna be punished for that. So, obviously, I would prefer that people unsubscribe, rather than ignore my email or just push it into the spam folder. But here's a hard fact. In my recent book I had just written, here's some information with regards to mobile.

If you send a marketing message to your email list and your subscribers open their email on a mobile device and that email that you've crafted or your marketing department has crafted, does not display well on mobile, the reality is that a large percentage of these consumers will now mark your email as spam.

So they're not marking it, they're not deleting it, they're not looking at it, they're opening it up and they're marking as spam. And to be exact, the numbers in the industry are about 34 percent of consumers have marked promotional emails as spam because they didn't work well on their mobile device.

So that's a post or a podcast of a whole different topic, but the reality is unsubscriptions and people unsubscrib...