Episode Summary:

In this episode of The Raw Files, Vanessa answers a thought-provoking question about luck in business and discusses how preparation, mindset, and strategic thinking can help drive success. She shares insights on how photographers can better approach sales, challenges the concept of price-first thinking, and teaches how to sell the benefits rather than the features of what you offer.

Highlights:

00:05 The Role of Luck in Business

02:41 Rejection and Mindset

9:56 The Importance of Benefits Over Features

10:06 Sales and Mindset

10:30 Selling the Vacation, Not the Plane Ride

14:47 Upcoming Events and Mentorship Opportunities

Resources Mentioned:

To Sell Is Human (Book) – by Daniel H. Pink

Vanessa's Photography Mastermind (currently sold out, with a waiting list)

Upcoming Events:

Imaging USA – February 3-4, 2025, Dallas, TX

WPPI – March 2025, Las Vegas, NV

Listen to The Raw Files Podcast:

Tune in for more real talk on photography business, gear, trends, and mindset shifts that help you succeed in the visual world.

Connect with Vanessa:

Instagram: @VanessaJoy

Website: VanessaJoy.com