Relationships may be a huge part of sales for dealers, but for luxury dealerships, building relationships are everything.

In this episode of Dealer Confidential, host Ilana Shabtay speaks with Mabel Peralta, Sales and Finance Manager at Aston Martin Summit, about why current automotive marketing and sales solutions often miss the mark when it comes to fostering the personal connections that are vital for luxury dealerships.

Here's what one anonymous dealer had to say:

Dear Ilana,

I'm writing as a luxury dealer who feels overlooked by technology companies. Many solutions seem to be a one-size-fits-all, ignoring the unique needs of our clients. As we work to provide exceptional service, it's frustrating to see tech innovations that not only don't enhance the luxury experience, they never consider us in the first place.

Sincerely,

A Disappointed Dealer

Ilana and Mabel dive into:

• The differences in sales approaches at luxury dealerships.

• The importance of building lasting relationships with clients.

• The challenges luxury dealers face within larger auto groups.

• How current automotive tech solutions are falling short for high-end dealerships.