We are back for a new season, everyone, and we are starting off by catching up on our entrepreneurial journeys, sharing insights, challenges, and triumphs. As brick-and-mortar and e-commerce business owners, we've navigated the ever-changing landscape of entrepreneurship for years, adapting to market shifts and personal growth along the way.

From managing brick-and-mortar insurance agencies to e-commerce ventures and luxury travel experiences, our diverse businesses keep us on our toes, and we discuss the daily grind of entrepreneurship, the constant pursuit of growth, and the importance of strategic planning. We also delve into topics like the intricacies of running online businesses, the power of social media marketing funnels, and the necessity of diversification in uncertain times. Through this candid conversation, we reflect on the realities of being business owners, including the highs of success and the lows of navigating financial challenges.

As we share anecdotes and lessons learned, we hope that you gain valuable insights into the dynamic world of entrepreneurship. From discussing the impact of external factors like economic shifts and industry trends to embracing the necessity of change and adaptation, our conversation offers a glimpse into the multifaceted journey of entrepreneurship!

If you enjoy this episode, please feel free to reach out to us with your thoughts because we would love to hear from you! Please also consider subscribing to the podcast if you aren’t subscribed already so that you never miss a new episode when it drops, and don’t forget that we are now on YouTube, so please feel free to follow our YouTube channel if you want to both hear us and see us!

 

Time Stamps

[0:52] - Karamel asserts that entrepreneurship entails daily challenges, constantly evolving tasks, and occasional uncertainty.

[1:18] - Michele and Karamel reintroduce themselves since it's been a bit since season 2.

[3:00] - Michele reflects on how six years of business evolution has expanded her knowledge and reshaped spending habits.

[3:53] - Karamel argues that business success involves aligning activities with goals, not solely focusing on making money.

[4:26] - Hear how Michele doesn't feel that the 9-5 concept applies to her as a business owner.

[7:28] - Despite minimal social media use, Karamel still leveraged it to successfully launch her training business.

[8:17] - Targeted advertising, when done effectively, builds rapport and authentically boosts sales.

[11:14] - Michele argues that constant growth is essential; failing to grow will lead to decline.

[14:29] - Karamel points out how flexibility allows her to adjust focus and finances to sustain projects during challenges.

[16:27] - Karamel adds that despite challenges, she diligently optimizes her business strategies such as improving website navigation for customers.

[17:23] - Michelle discusses the residual pandemic effects that still persist, causing challenges like rising costs in various sectors.

[18:45] - Karamel firmly asserts that her clients are informed upfront that her training demands personal effort; she will not do the work for you.

[19:13] - Michele refers to the book Relentless by Tim S. Grover.

[20:14] - Adaptation is key in business; like insurance agents, pivot when circumstances change operations.

[21:36] - Michele discusses at length how businesses evolve and how growth plans and daily focus foster improvement despite challenges.

[24:28] - Strategic planning prepares Karamel for future challenges, ensuring preparedness.

[25:40] - Michele argues that strategic scaling is all about using resources smartly instead of just throwing money around.

[26:45] - Karamel recognizes the value of teamwork and involves her team in decision-making for business growth.

 

Resources

CEO Chronicles – Website

My CEO Chronicles - YouTube Channel

Email CEO Chronicles: [email protected]

Email Michele: [email protected]

Email Karamel: [email protected]

Tim S. Grover - Relentless: From Good to Great to Unstoppable