On this Cause+Effect episode, Nils Smith and Dan Sumpter join Trent in a discussion on rebranding your company. They review what a brand refresh is and how to figure out when it is time for your organization to consider implementing one. Whether you're a startup or an established organization, understanding the dynamics of a brand refresh can be crucial for staying relevant and competitive.  

They also highlight how Dunham+Company helps organizations through the rebranding process and bring you behind the scenes as they unpack the work they are doing on an updating the brand of their own organization. If you’ve thought about rebranding your company, or if you even should, this episode will help you unpack what a brand refresh is and why you should or shouldn’t move forward with a rebrand.