So let’s see a show of hands. Who here enjoys a delicious, juicy,  burger? Hmm, I don’t see everyone’s hands going up, but I do see just  about everyone’s hands going up. There is no question that in the  developed 1st world countries, people do love their meat.  

There’s just one problem – it turns out that it’s really expensive in  terms of land, water, and feed to raise the animals that produce all of  that meat. As the rest of the world starts to develop a taste for protein,  we’re just not going to be able to keep doing things the way that we’re  doing them today. 

Looks like its time for the product managers to step  in and lend a helping hand by changing their protein product development  definition.