An effective digital marketing strategy is one that is always relevant, up-to-date, and ready to evolve with the pace of industry change. Your website (and its CMS) is no different. A Content Management System, or CMS, is a software-based platform that enables you to create and manage your website’s design, content, code and so on. But like the content on your site, which requires regular updates to stay fresh, it’s important you keep your CMS up-to-date as part of routine website maintenance. In this episode, we’ll discuss the role of the CMS, the benefits of updates (as well as upgrades), and more.