We’re unpacking the latest in sports and social media: Unwell Hydration signs a deal with the NWSL, and Instagram is testing a new algorithm. Plus, we explore the frenzy of NFL free agency and what happened when X went down. Is it too soon to be talking about football? 

More from us:

• Mitzi Payne @mmmitzi 
• Mike Payne @mmmiiike

Timestamps: 

• 03:40 – Decision fatigue: It’s real, let’s talk about it. 
• 08:30 – Mitzi is making her 17-year-old self proud. 
• 10:00 - Thing 1: NWSL signs a sponsorship deal with Alex Cooper’s Unwell Hydration. 
• 13:50 – Can makeup brands and NWSL athlete relationships be authentic? 
• 23:10 – Thing 2: Instagram is testing a new blend algorithm creating a shared feed for you and your friends. 
• 36:30 – Is LinkedIn the hottest social media platform? 
• 38:00 – Thing 3: X went down on the first day of NFL free agency causing chaos.

Show notes:

• The SCAN 👀 CLUB 2025 Trend Report: https://scanclub.substack.com/p/what-digital-audiences-want-in-2025 

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.