Then here’s what to do about it…

Don’t make lead generation your primary focus

Make becoming a valuable resource your primary focus

Why?

Because LinkedIn is a social medium, not a sales medium

If you don’t respect the social dynamic of the platform, don’t be surprised if it doesn’t work for you effectively

My advice?

Don’t put the cart before the horse

Make it all about them - all about the potential customer

Here’s what works practically:

👊 Populate your profile for them - their pains, their dreams - and only then offer your solution

👊 Package your services well - make them easy to understand and easy to buy

👊 Create content that showcases your expertise - identify problems your potential customers face and address them empathetically

👊 Engage with others’ content - ask questions, converse, build rapport, conceive relationships. Become ‘liked’ in the digital landscape

👊 Find potential customers with LinkedIn Search and follow them - engage with their content in order to begin the rapport-building process

👊 Do this consistently and well - and watch what happens…