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In this episode we interview Donald C. Kelly, founder of The Sales Evangelist and host of the podcast by the same name.

What you'll learn in this episode:

• Why LinkedIn is still the most powerful yet underutilized tool for B2B professionals
• The “Connect, Share, Engage” strategy that builds trust and drives real sales conversations
• How to personalize your outreach and avoid sounding like every other sales rep
• Tactical tips on using LinkedIn Navigator to find and connect with your ideal clients
• What kinds of content perform best on LinkedIn—and why most people still aren’t posting
• How marketing and sales can collaborate through LinkedIn company page insights
• The one thing you should never say in a LinkedIn message