LinkedIn feels noisier than ever. AI posts, surface-level expertise, endless scroll. So is it still worth your time as a founder?

James Johnson and Freddie Birley tackle the question: should you still be posting on LinkedIn in 2025, or is there a better way to build your personal brand?

The honest answer: It depends on what you're trying to achieve.

Are you building for speaking opportunities? Attracting clients? Hiring talent? Or just holding yourself accountable to write? The strategy changes completely based on intention - and most founders skip this step.

What you'll learn:

• Why the more you use LinkedIn, the worse it feels
• The exact question to ask before spending another hour on social media
• How to know if LinkedIn is right for your goals (or if you're wasting time)
• The 80/90% delegation model that cuts your time from 10 hours to 1 hour/week
• Alternative ways to build personal brand without LinkedIn
• Why committing to one strategy beats trying 500 things at once

Key insight: Personal brand ≠ LinkedIn. If you've decided it's right, commit fully. But if you're doing it because "everyone says you should" - pause.

More from James:

Connect with James on LinkedIn or at peer-effect.com