Los and Bertram argue about whether loyalty is something real or completely made up? Is it one-sides or can we all partake? Is it just a corporate thing or mostly relationship-driven?

They look at the history of the word, the history of loyalty programs, and the common misconceptions of what loyalty is and can be.

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Resources from this episode:

Stanford Encyclopedia of Philosophy

The Value Cards

The Origin of "Loyalty"

The Long History of Loyalty Programs

Forbes - Loyalty is the Enemy of Workplace Ethics

Simon Sinek - Start with Why

Loyalty: Fact or Fiction

The average lifespan of a friendship? 10 years. Here’s why.

Lin-Manuel Miranda on Hamilton Criticism