Ben Hurst is an ambassador for the 'Good Lad Initiative'. Good Lad runs workshops at schools and businesses in order to help men and boys identify positive models of masculinity. Ben argues that masculinity has fallen into disrepute, partly as a result of feminist critique, and that this demands that men themselves rework what it means to be masculine. Masculinity is a feminist issue, Ben says, but it isn't feminists' job to figure out what it means.