Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about the myth of the podcast “launch”. The term “launch” is ambiguous, because, creating your show and publishing your first episode means you’re “launching” your podcast. But we might also think of our launch as something glitzy and hyped-up, like the release of the latest iPhone or Xbox console. When new tech, or even new books are released, they only have a few weeks to “sink or swim” because of how sales and charts work in these fields. The good news? This has absolutely nothing in common with podcasting whatsoever. Some of the most successful podcasters spent months or even years talking to tiny audiences, before their consistency and hard work eventually paid off. So, sure, promote and market your new pod as best you can when it’s released. But the most important thing isn’t how much hype you drum up - it’s how soon you get back to work on your next episode! For a deeper dive on your podcast launch, head on over to http://ThePodcastHost.com/yourlaunch