In this podcast, Adele Crane addresses common concerns among business owners, especially those with startups or limited experience in sales management, regarding how to ensure salespeople are performing effectively.  

The discussion outlines four key points for managing salespeople: clarity of expectations, proactive monitoring, understanding and applying a sales process, and measuring results. Specific suggestions include providing clear jobdescriptions, maintaining high levels of communication, training salespeople in structured sales planning, and using data-driven measurements with key performance indicators (KPIs).

The podcast also promotes a sales training program available on Udemy to help implement these strategies.

Udemy Course: https://www.udemy.com/course/sales-focus-b2b-selling-skills-programme

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