Laterpreneur: Being you first, before business

Is Niching Down Over-rated?

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If you’ve been in the online business world for more than a few minutes I’m sure you’ve heard the following:

  • “The riches are in the niches!”
  • “You MUST niche otherwise you won’t stand out against your competitors!”
  • “You haven’t niched down? Are you crazy or something??”

    • Why have people got this idea that we all MUST niche otherwise we’re missing out? 

    In Today’s Episode I’m going to discuss what I think about niching and having a target audience all mapped out, and why doing the Sweet Spot Excercise has never worked for me.

    What You’ll Learn:

    • that it’s fine to not niche down, especially in the beginning
    • the difference between your niche and target audience
    • what to do instead if you don’t want to niche down

      • Resources and Links:

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      Laterpreneur: Being you first, before businessBy Laterpreneur