In this 2025 kickoff episode and after a hiatus, Jessy introduces a new podcast format featuring guest hosts from the WIIM community. Steph Martin, an influencer marketing expert, highlights why now is a great time to pursue a career in influencer marketing, discussing essential skills like negotiation, data analysis, and project management. She also addresses common challenges and the importance of being adaptable and problem-solving. Finally, the episode underscores the value of mentorship and community support in the industry.

00:00 Welcome Back to WIIM Podcast!

01:13 Life Updates: Welcoming Baby Mikey

03:40 New Podcast Series Announcement

06:15 Introduction to Today's Guest Host: Steph Martin

07:07 Why Now is a Great Time for a Career in Influencer Marketing

08:16 Essential Skills Gained from Influencer Marketing

11:59 The Future of Influencer Marketing

14:58 Adaptability and Collaboration in Influencer Marketing

19:19 Mastering Stakeholder Management

19:46 Introducing Caveat: AI-Powered Contracting

21:16 Unique Challenges in Influencer Marketing

25:29 Managing Personalities and Relationships

26:44 Adapting to an Ever-Changing Industry

28:22 Solving Complex Problems

32:28 Key Skills for Influencer Marketers

35:54 The Importance of Mentorship

36:58 Final Thoughts and Encouragement

Connect with Steph:

LinkedIn: https://www.linkedin.com/in/stephaniealexmartin/

Instagram: https://www.instagram.com/stephamartin/

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