Nicolas and Whitney discuss why now is the right time to start live shopping as a brand/creator. Live events can amplify your visibility, dominate the search channel for your niche, create more social proof, and help you remain competitive. So what’s stopping you? Tune in if you need some convincing as we share our top takeaways from a year of recording with podcast guests.

In this episode, you’ll hear summaries of expert advice on topics like live streaming production, online sales techniques, content marketing, and email newsletters. Learn how to prioritize your community and win together via co-creation via a personal, human connection. Discover ways to engage your live audience and digital customers without being too transactional or salesy. Get tips on cutting through the noise to connect with consumers by adding value and being genuinely kind in your marketing. Find out how live streaming can increase your support and build more trust in your brand. Uncover ways to produce content consistently and confidently experiment with new styles to figure out what works. Gain an understanding of how to create engagement in your live shows and private community.

Episodes referenced:

• Episode 53 - The Value of Livestreaming and Podcasting with Russ Johns
• Episode 49 - Serving Your Audience To Build A Valuable Brand with Cristina Cortes:
• Episode 48 - The Content First Approach with John Roman
• Episode 47 - Clear, Concise, and Correct Copy with Aimée Lopez: connect with your consumer
• Episode 46 - The Power of Conscious Co-Creation with Marci Zaroff
• Episode 40 - Skyrocket Conversions with Brand Scaling Frameworks from Chase Clymer
• Episode 43 - How to Be a Good Livestreamer with Dr. ELO
• Episode 32 - Adding a Human Touch to eCommerce Using AI with Valon Xhafa
• Episode 34 - Selling As A Life Skill with Patti Reilly
• Episode 39 - Creating The Best Customer Experience with Irina Poddubnaia
• Episode 28 - Using Email Newsletters To Drive Traffic Your Live Events with Meera Kothand
• Episode 26 - Engage Your Online Community with Carrie Melissa Jones
• Episode 20 - Embracing The Messy: Sales & Marketing Insights with Marcus Sheridan
• Episode 16 - Make Your Livestreams Binge-Worthy with Tracy Hazzard
• Episode 12 - The Future of Live Content & Virtual Events with Brian Fanzo

Interested in being a guest? Send in your pitch here: https://forms.gle/2dUcyCqRgmqdivuTA

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