Brian shares some of his paid and free newsletters he's gotten over the years to show examples of offline content marketing.

https://www.youtube.com/watch?v=qLIEpyzmBZA

Transcription

Is offline content marketing possible?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Today I want to talk about content, I mean, we talk a lot about content marketing here.

It's kind of the growing term, to refer to a lot of the things that I teach companies how to do. And so I wanted to kind of bend your mind a little bit and think more about the broad sense of what content marketing is all about.

Can you do something that's mainly referred to just on the digital end of things, right?

Can you do that offline?

Well, of course you can, it all started offline.

Content Marketing has always been around, what is content marketing?

Content marketing, is having some type of content that provides value unto itself. And then on top of that is a marketing message.

So a whole lot of what you're watching on YouTube is content marketing, guaranteed one way or the other, they're trying to sell something, they may not be selling to you directly. They may be getting paid by YouTube.

But in general, it's content marketing for somebody, since everything's content marketing, even if you think it's just entertainment.

But here's a great example.

What I'm holding here is one of the first newsletters, paper newsletters that I received, from what is called the NOBS Marketing Letter. This is what I received, what at the time was called GKIC, now is the NOBS Inner Circle, and this is from April of 2012.

When I first came in contact, this was really the first time I had really thought about direct response marketing being a separate thing.

I've always known about it to some extent, because I've experienced it in different advertising and everything else out there. But when I read one of Dan Kennedy's books in January of 2012, January and February of 2012, it changed my life.

And in a very short period of time, I became an acolyte, I guess you would say, and subscribed to his newsletter, became part of the club.

Now in this newsletter, you can see it's good size, I mean, you pay for this, you get you got 24 pages back in that day. It's very simple. It wasn't very flashy back then, and it's got an article by him.

It's got advertising.

Well, here's that table of contents.

It's got some more little smaller articles directly from Dan Kennedy. Examples of advertising where he discusses kind of the principles marketing principles that are shown throughout.

He has ads for here's that here's an ad for one of his books, but it's built into the content. So it's content, it's useful stuff, and you can see the highlighting and everything is all done by me.

It's all useful, fabulous information.

But at the same time, it's selling you other things.

Here's another article by another guy as Dave Dee, who was working with them at the time, and a whole article by him. So he's got other people writing articles.

There's one by Doc Nielsen, here's one by Rich Schefren one of these people still out there quite a lot, Alex Mandossian.

So you had a whole lot of other people writing articles Lee Milteer, fabulous stuff.