Just back from a nice Thanksgiving break and to get the week rolling we now we have a new Covid variant, called Omicron.  Which to me sounds like it's a member of the Decepticons, but what do I know.  But here we are on month 20 of the Covid-19 Virus, and with a new variant, what is that going to mean to the Arival Conference coming up  February 1-4th in San Diego, and the bigger question, is what does that mean for tourism and international travel. Pretty crazy stat but Global Tourism and Travel are down over 2 Trillion Dollars in 2021.  Can these tour operators and travel related businesses actually stand another round of covid shutdowns? We also somehow went down the rabbit hole of backlinks and what it actually means to buy or get backlinks to your website.  But we would love your thoughts or take on how this Omicron variant affects tourism moving forward or when and if things ever return to "normal".  

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