This week on Vested Shorts: Mattel teams up with OpenAI to reinvent Barbie and Hot Wheels, Airbnb builds new experiences around the World Cup, Ethereum positions itself as a yield-generating treasury asset, and L’Oréal taps Nvidia to personalize beauty at scale.

Four moves. One common thread: redesigning time, attention, and value.

All in under 10 minutes.

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Image credits: OfficialChai