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Is organic traffic dead… or just misunderstood?

If you’re exhausted by constant content creation but still not seeing results, this episode is your reality check. I’m breaking down exactly where organic fits in 2025—and how to stop chasing the wrong strategy for your business.

Why This Matters:
Let’s be honest—there’s more conflicting advice about organic vs. paid traffic than ever before. One expert says, “Organic is dead.” Another says, “Ads are a waste.” And meanwhile, your reach is shrinking while your ad costs keep climbing. So what’s actually worth your effort this year? In this episode, I’m cutting through the noise and showing you the real numbers, the real strategy, and the truth about what works right now.

If you’re tired of guessing what will move the needle—and ready to start thinking and scaling like a real CEO—this one is for you.

What You’ll Learn:

• The real, unfiltered pros and cons of organic and paid traffic in 2025 (not just the internet myths)
• The only times you should prioritize organic traffic, and when to go all-in on paid
• How to use organic content for market research, authority, and trust (without burning out)
• Ruth’s framework for testing, validating, and scaling content using both organic and paid (step-by-step)
• Why relying on a single traffic source is the riskiest move you can make right now
• The system top entrepreneurs use to future-proof their audience, revenue, and sanity

Resources Mentioned:
Powerhouse Program – Apply here to see if you’re a good fit & get access to the private training.

AI Engine Workshop - Train AI to think like you, so your business stops depending on you.​

Key Quotes:

• “The most successful entrepreneurs don’t choose sides. They choose strategy.”
• “Organic traffic builds real authority over time… trust is the foundation of all high-converting sales.”
• “The smartest strategy for most online business owners is to use both organic and paid traffic together, strategically.”
• “Stop looking for the magic bullet. Start building a system that works regardless of what happens to any individual platform or algorithm.”

Find Us:
Website: ruthsoukup.biz

Instagram: @ruthsoukupbiz

Powerhouse Program: rsbcourses.com/joinpowerhouse