In this episode of the UK Lead Generation Podcast, James Dooley and Kasra Dash tackle a question many UK tradespeople ask: is advertising with Yell still worth it? Kasra Dash opens the discussion by handing the reins to James Dooley, who explains how Yell’s traffic has dropped dramatically compared to a decade ago. He outlines the core challenge: trades businesses must first rely on Google ranking or Yell before potential customers ever see them, creating a secondary, competitive environment where shared leads often drive prices into a race to the bottom.

Kasra Dash expands the conversation by analysing Yell’s historical keyword performance, showing how far their visibility has fallen. He highlights a practical decision-making process: if Yell ranks for your exact service in your specific location, it may be worth testing — but in many cases, outranking Yell directly through SEO is easier, cheaper, and produces better quality leads. Together, James Dooley and Kasra Dash reveal how exclusive lead generation models and improving your own online reputation create stronger long-term results than relying on directory ads.

By the end of the episode, listeners gain clarity on when Yell might work, when it won’t, and which alternative strategies deliver higher-quality enquiries and a better return on investment.