On BizBlend we deconstruct a quiet failure mode in companies. high-performing individual contributors get promoted into people leadership without the playbook. Sheyna James shares a battle-tested framework leaders can actually execute. Her RARE model. Relational. Authentic. Innovative. Resilient. We unpack promoting ICs to managers, why “who not how” accelerates outcomes, using emotional and relational intelligence to drive revenue, and turning friction into a performance multiplier. Expect pragmatic tools for CEOs, founders, and functional heads who want healthier cultures and sharper delivery

About the guest:

Sheyna James is a leadership strategist and DISC behavioral consultant with an electrical engineering background. She advises executives and teams on authentic leadership, conflict navigation, and performance cultures. She created the RARE leadership framework and offers a free Leader Toolkit

Promotions should be proactive. identify potential leaders early, then train before the title lands.

Leading ≠ doing. the job shifts from personal output to aligning talent, incentives, and clarity so others deliver.

Adopt “Who, Not How.” resource the right people against the work instead of hero-mode execution.

Emotional intelligence is operational. eye contact, reflective listening, and check-ins are simple systems that raise output.

Relational intelligence drives numbers. 69% of people perform better when they feel connected and valued. design for that.

Use the RARE model. Relational skills, Authentic communication, Innovative problem solving, Resilient responses to crisis.

Normalize friction. treat conflict like a rock tumbler. the polish is produced by respectful rub, not avoidance.

Calibrate language to the human. even phrases like “we need to talk” can trigger. reframe to keep doors open.

Own your limits aloud. credibility increases when leaders say “I’m not sure. I’ll find out” then close the loop fast.

Measure leadership by trust, clarity, and follow-through. not just dashboards. people are the system that makes metrics move.

Free Leader Toolkit and RARE framework

Advisory and speaking: https://www.sheynajamesconsulting.com/

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This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer.

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