Is personal brand a dying concept? After reading a controversial blog on the topic, Vince and David dive into all things personal brand. Is it important? Why does it matter? Should you care about your personal brand as a marketer? As a salesperson?

 

They open up about their own experiences with it too, leading to a 30-day challenge they’re doing together to kick off 2023—the Brand Matter Personal Brand Challenge. They’ll come back in February to discuss how posting on LinkedIn every day (for their personal brand) goes, from analyzing their posts to seeing what came of it, the good and the bad. Connect with Vince & David on LinkedIn to keep up. (And join in! #BrandMatterPersonalBrandChallege)

 

Listen in for…

[Sales]: Authenticity is key when it comes to personal brand—just like forcing a sale, forcing a personal brand won’t make the magic happen.

[Marketing]: Personal branding isn’t just for the SDRs—how can it benefit marketers? Shared language.

 

Connect with Vince: https://www.linkedin.com/in/vince-freeman-55ba152/

Connect with David: https://www.linkedin.com/in/schweisthal/

 

Resources:

Brand Matter featuring Bill Caskey: https://link.chtbl.com/dDaAxx3v