Strategic Podcast Guesting: Boost Your Professional Impact

SUMMARY

In this episode, John delves into the nuanced value of podcast guesting for professional speakers and coaches. The discussion explores whether incorporating podcast guesting into your promotional strategies is worth it and emphasises the importance of strategic planning over mere volume. Key insights include the potential benefits of both audio and video formats, how podcast guesting can enhance authority and create long-term opportunities, and the importance of being well-prepared for interviews. The episode also highlights the pros and cons of using booking agencies, the significance of a clear call to action (CTA), and how to pitch and promote podcast appearances effectively. Finally, tips are shared on maintaining professional integrity and ensuring guest appearances align with your goals for maximum impact.

CHAPTERS

00:00 Introduction: Is Podcast Guesting Worth It?

00:41 The Potential of Podcasting: Audio vs. Video

03:13 Strategic Podcast Guesting: Quality Over Quantity

05:40 Preparation and Performance Tips for Podcast Guests

12:36 The Role of Booking Agencies

15:29 Starting Out: Tips for New Podcast Guests

18:45 Maximising Your Podcast Guesting Experience

26:01 Conclusion: The Future of Podcast Guesting

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