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In this episode we interview NJ Skoberne, a seasoned growth strategist with experience leading teams at Uber, Wise (formerly Transferwise), and high-growth gaming startups like FitXR. Currently based in London, NJ brings a global perspective on product, growth, and the art of finding scalable traction.

What you'll learn in this episode:

• Why product market fit isn’t enough to scale
• The key to unlocking product market channel fit
• How Uber’s referral loop became a growth machine
• When to pivot away from a failing channel experiment
• How to structure tests with clear timeframes and KPIs
• What you should ask customers before choosing a growth channel