Pumpkin spice lovers, rejoice! Shannon O’Shields, vice president of marketing for Rubix Foods, explains that even though pumpkin has become ubiquitous, it is not cancelled — and in fact, it has established itself among consumers as an anchor flavor for the fall season.

Nevertheless, when considering seasonal food and beverage items, processors would be wise to expand beyond pumpkin and investigate some of the faster-rising flavors. In addition, O’Shields shares two of the macro trends Rubix Foods is watching in product development as the calendar prepares to turn to 2026.