The FoundHers Podcast

Is quick commerce profitable? Gubb's 100CR story


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Your skin and business plan are about to become so much clearer after this episode!


We sat down with Aakriti and asked her the real questions - WHAT IS SPF and do you need to reapply it so often?? Or are we all just falling for marketing gimmicksđź« 

She shares some great tips for clear and healthy skin that don't burn your pocket and are highly effective. It's not all skincare; we also get into the story of building a 100 CR brand in India.


We got into SPF myths, getting listed on Zepto & Blinkit, handling negative reviews, and even how to become an Amazon Choice product. It’s part skin, part strategy, and super fun all the way through.


Aakriti Suri is redefining beauty in India through her two fast-growing consumer brands. She built Gubb, a ₹125 Cr + grooming tools brand, and Happier, an SPF lifestyle brand changing how India thinks about sunscreen. With a focus on holistic beauty, Aakriti is on a mission to build thoughtful, accessible products that empower everyday self-care.


Chapters:

00:00 Preview

00:36 Introduction

00:53 Building a 100 CR company

02:50 Quick Commerce Success

05:40 When should a brand pivot?

07:27 Do you need multiple SKUs to grow?

10:43 How to get listed on Zepto & Blinkit?

14:23 How to make your listings stronger?

16:35 How to become an Amazon Choice product?

19:36 Negative reviews

22:13 Margins while selling online

25:44 Is skincare for men & women different?

29:13 What is SPF?

33:38 How often do you need to apply sunscreen?

386:48 Skincare rapid fire

40:13 Conclusion


About the show:

For the women’s perspective that has long been missing from the world, we are bringing leaders, experts and professionals to voice their experience and insights!


Instagram

https://www.instagram.com/thefoundherspodcast_/

https://startinc.in/podcast/


Hinal Mehta, Host

https://www.linkedin.com/in/hinalmehta15/


StartInc

https://www.instagram.com/startinc.in/

https://www.linkedin.com/company/startinc/posts/?feedView=all


Aakriti Suri, Guest

https://www.linkedin.com/in/aakriti-suri-09345abb/

https://www.gubbworld.com/collections/shop-all

https://www.behappier.com/collections/all

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The FoundHers PodcastBy StartInc