Episode #32 Dominique Perri, together with her husband runs Yoko (formally Baby Dino), an online retail store for kids fashion and lifestyle.   Her business has had a lot of success but what people don't see on the outside is the hardship they've experienced to get to where they are today.    Now, with a hugely successful business Dominique decided to re-brand and take her business in a slightly different direction.   Why?   You will have to listen to find out ;-)   In this Podcast you will learn;

• 6.43 Online clothing stores are so competitive, here Dominique shares her strategies that made her business stand out amongst the rest
• 10.40 The reasons WHY she decided to take on the mammoth task of re-branding
• 12.15 What was the most challenging part of re-branding
• 15.10 Learn the steps you need to take when you rebrand
• 16.00 Did rebranding affect SEO?
• 18.35 The costs (including the hidden ones) of rebranding and would she do it again?
• 24.54 The Pro's and Con's of working with your partner
• 33.35 How do you approach the big named brands?
• 35.50 Tips to get big brands to notice, and sell your products (learn what they actually look for in a product)!