Yananai and Fran discuss the latest Google Ads for January 2025, including changes to PMAX campaigns, customer targeting strategies, and the transition to demand generation for video campaigns.

Takeaways:

• Google made significant updates in January 2025.
• PMAX campaigns now allow for easier exclusion of negative keywords.
• Targeting high-value customers can enhance profitability.
• Demand generation is becoming a key focus for Google Ads.
• January is often a slow month for many advertisers.
• Planning for seasonal events is crucial for success.
• Effective communication with clients is essential during slow periods.
• Utilizing data from previous campaigns can inform future strategies.
• Creativity in marketing can help fit products into seasonal themes.
• Consolidated campaign structures can simplify ad management.