By the time last week’s article in Read Write Enterprise quoting Google’s Matt Cutts as saying that the company is trying “to make it so that sites don’t have to do SEO,” and that there should be “no bonus for having good SEO,” had hit the press, I had already since earlier in the day been engaged in a surprising discussion within the friendly confines of an SEO Group on Facebook.

Of course I use the word friendly within the same context as say the reaction of bees after poking their hive with a stick.  In the case of SEO advocates, my stick was posing questions regarding the validity of SEO based on not only what Mr. Cutts had to say but, my own experience.

Well today we move the SEO debate from the social network chat groups and forums to the virtual airwaves as we tackle the question "is SEO Bunk?" head on.

Posts in the PI Window on Business Blog's SEO Series:

December 15th, 2011 – FINALLY, AN INTELLIGENT COMMENT AND QUESTIONS FROM  SOMEONE IN THE SEO PROFESSION

December 14th, 2011 –  INTO THE BELLY OF THE SEO BEAST . . .

December 13th, 2011 –  ACTUAL EXAMPLES DEMONSTRATING WHY SEO IS MORE HYPE THAN SUBSTANCE