In this episode of Human Friend Digital, Jacob and Jeff take on a question that’s been echoing across the marketing world: is SEO dead?

The answer, it turns out, is complicated. They explore how the landscape has changed—from the early days of keyword stuffing and link farms to today's crowded, AI-inflated search space. Jacob reflects on his roots in “white hat” SEO, a strategy focused on long-term trust and quality, and how that’s becoming harder to sell in a world hungry for instant results.

They talk black hats, gray hats, and why so many SEO promises now feel like digital snake oil. Most of all, they argue that SEO isn’t dead—it’s just no longer the star of the show. It’s the old sea dog on the crew, the one who knows how to tie every knot. Not flashy, but essential.

SEO isn’t your captain anymore—but ignore it, and you may just sink.

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