The key understand before getting started, new potential customers do not know your business name. Hence, those new potential customers are not using your business name to conduct a search in Google. How are you being found today in Google searches? Are you happy with those results? Do you want to learn DIY SEO methods that are proven to be successful? This podcast drills down in the study of SEO, Search Engine Optimization, mechanics. We are examining how to improve your SEO skills with specific methods. We will leave the centralize or decentralized conversation of the Internet for another podcast. The core of SEO work is boosting your ranking and visibility in Google search results.