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In this episode we interview Seth Nickerson, a seasoned SEO expert and Partner at IDX, a digital agency specializing in performance marketing and corporate communications.

What you'll learn in this episode:

• How AI Overviews on Google are reshaping search traffic and user behavior
• Why traditional SEO tactics are becoming less effective and what to do instead
• The growing impact of zero-click searches—and how to adapt your content strategy
• How to test your brand’s presence in AI-generated answers and what it means for visibility
• Tactical advice for optimizing your website for AI results and search engine comprehension
• Why getting the “right” traffic matters more than getting “more” traffic
• The future of web content: what resonates with your audience in an AI-first world