Why is TikTok adding new social features, and what does it have to do with watching TV with robots?



In this podcast episode, editor James Swift and reporter India Stronach discuss how social media platforms may be pivoting to combat doomscroll fatigue and digital isolation.



You can find more about the stories referenced <a href="https://mediacat.uk/tiktok-wants-to-be-a-bit-more-social/">here</a> and <a href="https://mediacat.uk/people-prefer-tv-ads-when-watching-with-ai/">here</a>.

Why is TikTok adding new social features, and what does it have to do with watching TV with robots? In this podcast episode, editor James Swift and reporter India Stronach discuss how social media platforms may be pivoting to combat doomscroll fatigue and digital isolation. You can find more about the stories referenced here and here.

Why is TikTok adding new social features, and what does it have to do with watching TV with robots?



In this podcast episode, editor James Swift and reporter India Stronach discuss how social media platforms may be pivoting to combat doomscroll fatigue and digital isolation.



You can find more about the stories referenced <a href="https://mediacat.uk/tiktok-wants-to-be-a-bit-more-social/" rel="noopener noreferrer">here</a> and <a href="https://mediacat.uk/people-prefer-tv-ads-when-watching-with-ai/" rel="noopener noreferrer">here</a>.

Is social media getting more social?

MediaCat UK is an online publication that covers the media side of the marketing industry. We produce news, analysis and commentary primarily for people who work within brands, platforms, media agencies, and media owners — but also for anyone with a professional interest in media. Our aim is to chronicle and inspire innovation in media by reporting how channels and consumption habits are changing, and how agencies and marketers are adapting to those changes.

MediaCat UK is published by Kapital Media.

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MediaCat UK is an online publication that covers the media side of the marketing industry. We produce news, analysis and commentary primarily for people who work within brands, platforms, media agencies, and media owners — but also for anyone with a professional interest in media. Our aim is to chronicle and inspire innovation in media by reporting how channels and consumption habits are changing, and how agencies and marketers are adapting to those changes. MediaCat UK is published by Kapital Media.

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Is social media getting more social?

Is social media getting more social?