I’ve never considered myself a religious man, but lately, I’ve found myself preaching one key message to our clients repeatedly – the need to recognize the importance of harnessing social media as part of their ongoing communication and PR efforts. Gone are the days of press kits and faxing press releases. Social Media has become a game-changer. Don’t believe me? Facebook alone has over 1.2 billion monthly active users, Twitter over one billion registered users, and Instagram over 300 million.

Social Media plays a crucial role in connecting people and developing relationships, not only with key influencers and journalists covering your company’s sector, but also provides a great opportunity to establish customer service by gathering input, answering questions, and listening to their feedback.