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Is Sustainability Actually Strategic? with Casper Venbjerg Hansen
Many companies say sustainability matters, but only a few treat it as part of their strategy. One of them is Ambu, a global MedTech company and the market leader in single-use endoscopy. In this episode, Casper Venbjerg Hansen, Senior Director, Sustainability, Public Affairs, Risk and Compliance at Ambu A/S, explains how sustainability guides their decisions and why Ambu committed to it early.
Casper walks through Ambu’s long history with sustainability, including why they redesigned their endoscopes in 2009 to make future recycling possible. He shares how sustainability became strategic in 2022 when hospitals began asking for better environmental performance.
We talk about single-use and reusable systems, the real footprint of reprocessing, and why raw materials drive a large part of emissions. Casper also explains how Ambu introduced bioplastics across all endoscope categories, how their takeback and recycling program works, and what it means to design for circularity from the start.
If you want a practical look at how sustainability becomes a business advantage, this episode gives you a clear introduction.
Connect with Casper Venbjerg Hansen:
LinkedIn: https://www.linkedin.com/in/casper-venbjerg-hansen-322853/
Connect with us:
🎧 Subscribe to the Gradical Podcast for insights on MedTech sustainability and innovation
🟣 Apple Podcasts – https://podcasts.apple.com/us/podcast/gradical-podcast-the-podcast-about-plastics-in/id1773569554
🟢 Spotify – https://open.spotify.com/show/4vNQ6rPE2CQUGgQtEY3sYq
📺 YouTube – https://www.youtube.com/@GradicalGmbH
🌍 Learn more about Gradical: https://gradical.ch/
📩 Work with Lucas and the team: [email protected]
#GradicalPodcast #MedTech #MedicalDevices #Sustainability
Do you enjoy this podcast? Then subscribe, rate it on your platform, and join the discussion on LinkedIn! Your feedback and comments help us improve the podcast and bring you relevant topics. Let’s form a better world with plastics!
If you are a Medtech company struggling to make your devices more sustainable, let’s talk—BOOK A CALL HERE.
You can also check our Youtube Channel with lots of free trainings and resources here: Lucas R. Pianegonda - YouTube
Website: www.gradical.ch
View all episodes
By Lucas PianegondaMany companies say sustainability matters, but only a few treat it as part of their strategy. One of them is Ambu, a global MedTech company and the market leader in single-use endoscopy. In this episode, Casper Venbjerg Hansen, Senior Director, Sustainability, Public Affairs, Risk and Compliance at Ambu A/S, explains how sustainability guides their decisions and why Ambu committed to it early.
Casper walks through Ambu’s long history with sustainability, including why they redesigned their endoscopes in 2009 to make future recycling possible. He shares how sustainability became strategic in 2022 when hospitals began asking for better environmental performance.
We talk about single-use and reusable systems, the real footprint of reprocessing, and why raw materials drive a large part of emissions. Casper also explains how Ambu introduced bioplastics across all endoscope categories, how their takeback and recycling program works, and what it means to design for circularity from the start.
If you want a practical look at how sustainability becomes a business advantage, this episode gives you a clear introduction.
Connect with Casper Venbjerg Hansen:
LinkedIn: https://www.linkedin.com/in/casper-venbjerg-hansen-322853/
Connect with us:
🎧 Subscribe to the Gradical Podcast for insights on MedTech sustainability and innovation
🟣 Apple Podcasts – https://podcasts.apple.com/us/podcast/gradical-podcast-the-podcast-about-plastics-in/id1773569554
🟢 Spotify – https://open.spotify.com/show/4vNQ6rPE2CQUGgQtEY3sYq
📺 YouTube – https://www.youtube.com/@GradicalGmbH
🌍 Learn more about Gradical: https://gradical.ch/
📩 Work with Lucas and the team: [email protected]
#GradicalPodcast #MedTech #MedicalDevices #Sustainability
Do you enjoy this podcast? Then subscribe, rate it on your platform, and join the discussion on LinkedIn! Your feedback and comments help us improve the podcast and bring you relevant topics. Let’s form a better world with plastics!
If you are a Medtech company struggling to make your devices more sustainable, let’s talk—BOOK A CALL HERE.
You can also check our Youtube Channel with lots of free trainings and resources here: Lucas R. Pianegonda - YouTube
Website: www.gradical.ch