The role of the agency is changing. But why? And what is the agency of the future going to look like?

As client needs change in a hyper-reactive media landscape, many agencies are finding themselves ill-prepared to adapt their model to what brands need and how they need it. With the traditional "Agency of Record" relationship fading from view, where will agencies fit in a more fragmented ecosystem of consultants?

This episode unpacks the reasons why the agency business model is experiencing a disruption - from how agencies are traditionally structured to how they do the actual work.

Julie Bosack and Kari Olivier designed a new kind of agency, Jute Creative, because they realized the landscape was shifting. Listen as they talk about how they restructured the agency business model - and the challenges of growing in this new era of change.