Is the beauty industry dead? There've been 'rumbles in the jungle' from beauty influencers and major consumer press platforms alike since 2020 that the beauty industry is finished, so what's going on?

Should we all pack up shop and move over to cyber? Yes, that's a reference to the campaign posters urging creatives to get jobs in cyber over the pandemic...

In this episode Katie discusses what she thinks about it all as an industry insider from a PR perspective. Having embarked on her beauty PR career some 8 years ago she's seen some of the biggest industry shifts and lived to tell the tale.

So, if it's not dead, how're we reviving it? Who's living?

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